Privacy Policy (“the Website”) is operated by, and is a trading style of, Assist UK Group Ltd. The primary purpose of our website is to be a useful resource and guidance tool. We also want you to feel secure when visiting our website and we are committed to maintaining your privacy when doing so. We take our ethical responsibilities and your privacy seriously. This privacy policy therefore sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.


Use of this website by you constitutes acceptance by you of our privacy policy. If you do not wish to accept our privacy policy, please leave this website immediately. By using this website, you also consent to the collection and use of your personal information in the manner set out below.

Extent of Privacy Policy

This privacy policy covers information which is collected from this website only. Other sites to which this website may be linked are not covered by this privacy policy. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

The following now provides an overview of how we protect your privacy during your visit to our website:

Personal Information We Gather

Personal information is gathered from you in two ways: (a) directly (for example if you submit an online form or otherwise supply any personal details to us); and (b) indirectly (for example, through our website’s technology).

We will obtain personal information about you directly (such as your name, email address, phone number, amount of debt, etc.) whenever you volunteer this information by completing an online form on our website.

For example, we will obtain your personal data when you sign up to our newsletter, request a free consultation, purchase goods or services or contact us for any reason. If you volunteer such information you will be consenting to our processing it for the purposes specified.

By providing us with your email address, you are agreeing to receive the Assist UK Group Ltd. newsletter. Our newsletter will contain useful information on your debt relief options as well as promotions and special offers we feel may be of interest to you. Your email address will only be used to deliver our newsletter to you and will not be passed onto any third party without your prior consent. However, if you request a debt consultation by providing your name, phone number and other information, then at this point your email address will be provided to one or more of our third-party debt relief partners, along with your name, phone number and other details you provide.

By requesting a debt consultation through providing your name, phone number and other details to us, you are agreeing to receive communication via phone, email and SMS messaging by Assist UK Group Ltd. and select third-party debt relief partners who may be able to assist you. When we refer your details to a third-party company, we may receive financial compensation for doing so. However, we do not charge you for this introduction. Your consultation is always free, but fees will apply if you choose to enter into a debt relief programme. These fees will be made clear by your adviser prior to your enrolment.

Choice/Opt Out

To opt out of the Assist UK Group Ltd. newsletter, simply click the “unsubscribe” link that is included at the bottom of every email we send you. You may also email with the subject line “Unsubscribe” and we will remove you from our newsletter within a maximum of ten calendar days, but usually much sooner.

To opt out of marketing communications from our third-party debt relief partners you may contact each of them directly with this request. You may also ask us to communicate on your behalf to our debt relief partners that you no longer wish to receive marketing messages. To do so, please email with your request, and provide enough information in order for us to identify you (e.g. your name, email address, phone number, etc). If your objection is not to marketing in general, but to marketing by a particular channel, such as email or telephone, then please specify the channel to which you are objecting.